Genre: Business
Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
Details: Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. Brands know more about you than you know about yourself. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive into the relationship between brains and brands.