Genre: Money

Alchemy: Creating Magic in Brands, Business, and Life

by Rory Sutherland, narrated by Rory Sutherland
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Humans are irrational and can base their decisions on subtle external signals as much as objective qualities. The world is complex and random, which means future success cannot be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.